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//Friday, February 12, 2010


  Microsoft thinks a name change will help Windows Mobile, "Windows Phone 7" is that name
"Microsoft (NSDQ: MSFT) will have its moment in the mobile spotlight at the World Mobile Conference in Barcelona Monday—and details are leaking out about what it has in store: Microsoft will (as widely expected) unveil the newest version of its mobile operating system, Windows Mobile 7. The WSJ says that Windows Mobile 7 will come with a user interface similar to Microsoft’s sleek Zune HD music player; Bloomberg also says the new operating system “will be more integrated with the ... Xbox game machine and Zune music player, so users can share music and videos among Microsoft devices.”

New branding may also be on the way. All About Microsoft‘s Mary-Jo Foley speculates that phones running the operating system will be called “Windows Phone 7;” previously Microsoft had been referring to all Windows Mobile phones as “Windows Phones.”

"Windows Phone 7" will be the 18th name Microsoft has given Windows Mobile over the years.

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