Designer Collections Packed Into an iPhone "STYLE.COM, the online home of Vogue, is introducing an iPhone application this week designed to enable dedicated followers of fashion to watch runway shows during New York Fashion Week next month on their phones, within hours of the last model’s exit from the catwalk. Just imagine all the editors watching the Marc Jacobs show from Monday night, Sept. 8, while sitting at the Badgley Mischka show on Tuesday morning.

The application (available only for iPhone) will initially offer videos and photos from the couture collections in July. It will be updated regularly beginning Sept. 5 with the New York ready-to-wear collections. Mr. Pallot said morning shows should be available by afternoon, and evening shows the next morning. An early version tested in his office showed a welcome screen listing new shows on one menu and blog items on another. Tapping on a collection opened a window that showed the looks in a grid, and tapping on each image caused them to fill the screen. Tapping again caused the image to flip over, revealing the model’s name and a concise review of the show. It did not include the model’s phone number." Via The New York Times .

Labels: culture, iphone

  ¶ posted by Jimmie Geddes, Editor @ 8/28/2008 03:57:00 PM