Sprint's President and CEO Dan Hesse announced that Sprint would be launching their WiMax service in September and would be offering their "iPhone killer", the Instinct to Sprint customers first.

"Hesse said the Samsung Instinct handset, an iPhone-like device he unveiled at the CTIA Wireless show in April, will hit the market Friday. It will be available first to Sprint's current customers -- demonstrating, Hesse said, that "Sprint, from now on, will place our current customers first." The company has been plagued by a reputation for poor customer service and has been losing subscribers."

Sprint is banking on the Instinct, they've launched a $100 million marketing campaign comparing the Instinct to the iPhone. The problem is all the ads show the Instinct going head to head against the 1st (no longer available) iPhone not the iPhone 3G (whoops).

Sprint also just announced that they'd be offering the Instinct for $129.99 instead of the original $199.99 price. Can't blame 'em for cutting the price, they need to shoot new ads;)

Labels: iphone, samsung, sprint

¶ posted by Jimmie Geddes, Editor @ 6/19/2008 12:20:00 AM