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//Friday, April 28, 2006


  Apple CEO Jobs hints at media center Mac; says 'major advertising campaign' starts next week
"Jobs gave shareholders a few hints as to why they might continue to be bullish on the company in the near future."

"He hinted that the company may soon introduce a comprehensive home entertainment device that would combine the features of a PC with television, audio systems and other components. And, he said, some of the products on the drawing board at Apple could be the best the company ever invented and 'among the best I've ever seen in my life.' He declined to give specifics," Keefe reports. "Later, when a shareholder suggested that Apple should introduce a more full-featured PC and software for home entertainment -- similar to what rivals have done using Microsoft Corp.'s Windows Media Center platform -- Jobs indicated he should stay tuned. 'We hear you loud and clear,' he said coyly. Asked for more comment, he demurred. 'I don't comment on anything we haven't announced yet,' Jobs said."

"Jobs added he was pleasantly surprised at how well Apple's highly touted switch to Intel chips is going, and predicted it could help the company gain PC market share... Jobs said he expected sales to get a boost from a major advertising campaign the company is launching next week. But he added that Apple isn't planning any big pushes into the market for business PC users, which some analysts and shareholders have suggested it should do now that it uses Intel chips and has machines that run Windows - the standards in business computing. 'We seem to have more success in other places,' he said." Via MacDailyNews.

 

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